We have launched our Soundcloud channel featuring a number of Q&A podcasts with industry thought leaders, keynote speakers and authors in customer-centricity, experimentation and customer experience. Browse them all here

How did the Customer-Centricity Maturity Model come in to existence? How is it connected to PRWD’s Conversion Optimisation Maturity Model?

I explain all in this post, including how the 4 Pillars of Maturity were establisged.

Never before have I seen such detailed behavioural analysis and specific psychological recommendations set out when a company or organisation or institution is aiming to get people to do what they want them to do.

A frank discussion between Paul Rouke, former CEO of PRWD, and David Darmanin, CEO of HotJar and industry thought-leader in conversion optimisation, sharing experiences of company culture, customer centricity and experimentation within brands big and small.

A frank discussion between Paul Rouke, former CEO of PRWD, and André Morys, CEO of WebArts in Germany, sharing experiences of company culture, customer centricity and experimentation within brands big and small

A frank discussion between Paul Rouke, former CEO of PRWD, and Talia Wolf, CEO of Get Uplift and industry thought-leader in conversion optimisation, sharing experiences of company culture, customer centricity and experimentation within brands big and small

A frank discussion between Paul Rouke, former CEO of PRWD, and Brian Massey, co-founder of Conversion Sciences and industry thought-leader in conversion optimisation, sharing experiences of company culture, customer centricity and experimentation within brands big and small

A frank discussion between Paul Rouke, former CEO of PRWD, and Peep Laja, founder of CXL Institute and industry thought-leader in conversion optimisation, sharing experiences of company culture, customer centricity and experimentation within brands big and small

A frank discussion between Paul Rouke, former CEO of PRWD, and Roger Dooley, best selling author and industry thought-leader in persuasion marketing, sharing experiences of company culture, customer centricity and experimentation within brands big and small

We have now launched our YouTube channel, featuring a number of videos explaining more about the Customer-Centricity Maturity Model and other valuable insights and experiences, including CX reviews

As the Customer-Centricity Maturity Model has evolved over the last 7 years, there is now 24 assessment points across the 4 pillars, each assessment point providing 5 levels of maturity for companies who are audited using the model

This website is built using on Squarespace. It is quite simply breathtaking to use.

Here are some key highlights for me of the Squarespace user experience

UX - User Experience. CX - Customer Experience. EX - Employee Experience.

All 3 of these matter if you want your business to thrive, evolve and maintain healthy profit margins.

What a profound few days. In just 56 hours this website has been designed, built and launched. Please let us know what you think about it, thank you for reading this

The acronym HiPPO carries a negative connotation, but it doesn’t have to. Going forward, it can be a beacon of positivity.

Here’s why.

The traditional HiPPO in business is the thing that so often is seen as the opposite of progress, engagement, leadership, inspiration, collaboration and humility.