The Difference Between Persuading, Convincing & Coercing Someone

Never before have I seen such detailed behavioural analysis and specific psychological recommendations set out when a company or organisation or institution is aiming to get people to do what they want them to do.

Persuade Convince Coerce.png

Does what I share here fall under using persuasion, convincing or coercion? I will let you decide.

This article will provide further insights and understanding for you on the difference between persuade, convince and coerce.

Here is the UK Government and NHS behavioural insights & recommendations document I refer to in the video.

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From The Conversion Optimisation Maturity Model to The Customer-Centricity Maturity Model

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Q&A With Paul Rouke and David Darmanin