Q&A With Paul Rouke and David Darmanin

A frank discussion between Paul Rouke, former CEO of PRWD, and David Darmanin, CEO of HotJar and industry thought-leader in conversion optimisation, sharing experiences of company culture, customer centricity and experimentation within brands big and small.

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The Difference Between Persuading, Convincing & Coercing Someone

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Q&A With Paul Rouke and Andre Morys