Upskill a range of your agency team at the same time by Paul Rouke
3 Day Moderated User Research Masterclass for Agency Teams
First developed in 2017 by Paul Rouke and the Head of UX at PRWD, this regularly refined 3-day masterclass is delivered over 3 days via Zoom to agency teams.
Why Invest In This Masterclass?
In 2021 moderated user research continues to be the most undervalued and underutilised technique to uncover invaluable behavioural techniques
Most decision-makers across businesses of all sizes still don’t understand the value that 1-1 moderated user research can bring to their business
A company investing in 1-1 moderated user research is at a real competitive advantage – PLUS research also includes gaining competitor insights
An agency providing expert 1-1 user research has a competitive advantage as the insights that will be uncovered will open up new opportunities to both improve and redesign customer-experiences
The art of research moderation plays an essential role in whether research will provide behavioural insights which will help a company become customer-centric
Training Benefits & Agency Impact
Agency & client experience
Paul Rouke has 20 years industry experience, working agency side for the last 16 years running and growing expert CRO and UX agency PRWD.
Throughout these 20 years, Paul has planned and delivered 1-1 moderated user research for a wide range of brands across the UK and worldwide.
Train up to 10 of your team together
The more of your team you bring on to the masterclass, not only does it work out cheaper per team member for the course, it also means you have more of your team learning about and being inspired to help your clients become customer-centric through 1-1 research.
Practical, actionable, impactful
The masterclass is not only in-depth and full of condensed experiences from the last 20 years, but it also has a significant practical focus too.
The goal of the masterclass is to provide a wide number of your team with the knowledge and skills to want to really both sell-in and deliver 1-1 moderated user research to your clients.
The learning outcomes
Planning & running - Attendees will be able to confidently plan and run 1-1 moderated user research projects for clients both in the UK and worldwide
Moderating - Attendees will have gained invaluable, hands-on experience of the skills and techniques required to moderate 1-1 user research in order to gain the most valuable research insights to change the mindset of clients
Strategic understanding - Attendees will have a genuine desire to encourage their clients to invest in moderated 1-1 user research to provide an invaluable source of behavioural insights to identify and prioritise new A/B testing and JDI opportunities
Who is the Masterclass for?
The Masterclass is for anyone working with clients to improve the user experience and customer experience the business provides
Typical roles that will benefit from this Masterclass are Optimisation Strategists, CRO Consultants, CRO Researchers, UX Researchers and UX Designers
In addition, people working in senior management and account management roles benefit from attending so that they know how to position 1-1 moderated user research strategically in client engagement sessions
The Masterclass
Day 1
What is customer-centricity?
What is user research?
The primary types of research you can provide
Why don’t companies invest in user research?
The strategic opportunity for your agency
Case studies showing the impact research can have
The methodology for 1-1 Moderated User Research
Day 2
The art of moderation
Observation & discussion of moderation
Preparation for 1st round of moderation
1st round of moderation
Discussion of strengths & improvements
2nd round of moderation
Summary & preparation for day 3
Day 3
Post research analysis & reporting
Harnessing Lookback for enhanced client value
Recap on day 1 and 2 learnings & experiences
3rd round of moderation
Final discussion & analysis
Open AMA with trainer Paul Rouke
Who delivers the Masterclass?
Paul Rouke
Paul has been working in the digital industry for over 20 years. For 16 years Paul ran UX and CRO agency PRWD, where he worked with brands across many sectors from SME’s to some of the worlds biggest brands.
Paul is a trainer & consultant for Google Digital Garage and a Lecturer at MMU Business School in Customer-Centricity.
Paul is a trainer, consultant, lecturer, author and keynote speaker.
Agency Investment
£6k
3 Day Masterclass For Up To 10 Team Members
The more team members you invite to the training, the most cost-effective it becomes for your agency.
Investment Overview
In-depth Masterclass for up to 10 members of the team
Masterclass delivered by Paul Rouke, co-founder of Become Customer-Centric
Masterclass delivered remotely via Zoom
All 3 days recorded and provided as part of the deliverables
The full Masterclass training programme provided as part of the deliverables
Templates provided for planning and co-ordinating User Research
90 additional minutes of Paul Rouke’s time post Masterclass to provide expert feedback on next client project
For smaller businesses with lower training budgets please get in touch and we can explore ways of providing a more streamlined masterclass with a smaller level of investment.