The acronym HiPPO carries a negative connotation, but it doesn’t have to. Going forward, it can be a beacon of positivity.

Here’s why.

The traditional HiPPO in business is the thing that so often is seen as the opposite of progress, engagement, leadership, inspiration, collaboration and humility.

The Covid effect has completely turned everything upside down which has meant that many businesses have had to adapt to the new world. They’ve had to learn and understand so much more about their customers’ needs and desires, and how to communicate with them.

Customer-centricity truly is the elephant in the room for most businesses.

Companies are talking the talk about being customer-centric, not walking the walk.