In early 2018 I had a frank discussion with Brian Massey, co-founder of Conversion Sciences and industry thought-leader in conversion optimisation, where we shared experiences of company culture, customer centricity and experimentation within brands big and small.

Other Q&A Sessions

• Peep Laja & Paul Rouke on Customer-Centricity

• Talia Wolf & Paul Rouke on Customer-Centricity

• Michael Aagaard & Paul Rouke on Customer-Centricity

• Andre Morys & Paul Rouke on Customer-Centricity

• Roger Dooley & Paul Rouke on Customer-Centricity

• David Darmanin & Paul Rouke on Customer-Centricity

Resources

• Customer-Centricity Maturity Model

• Customer-Centricity Maturity Audit

• Customer-Centricity Training Programme